🚀 Social Media Campaigns

I produced Instagram and Twitter content for MiSU SAAC's 2024 Athletic Dance Battle. The first video is the announcement with a short recap of 2023's event, while the second is a highlight reel for 2024's event.

This campaign resulted in a 92.5% increase in audience engagement, achieving a 300% increase in likes and a 600% surge in views, dramatically outperforming 2023's dance battle campaign viewers.

Visual graphic and other assets provided by MiSU SAAC. Video recorded and edited by Joshua Tu.

Elijah Blue and I made a cover of "Everything In Its Right Place" by Radiohead in the Summer of 2023, released on New Year's Day in 2024. The first video is the song reveal, the second video was a speedrun promo, and the third is a montage of every golf swing I recorded in 2023.

Thumbnail photo and music video provided by Elijah Blue. Other assets and media are created or provided by Joshua Tu. Editing by Joshua Tu.

In early March 2023, FRONTIER by AC announced its five-year anniversary compilation album. I made a video of me running to Target and getting cheesecake to celebrate, alongside some videos to tease SEYTHO.'s remix of one of my tracks in the compilation, "Sentimental Being, Vile Ignorance."

Thumbnail photo and teaser video provided by the FRONTIER by AC team. Video editing by Joshua Tu.