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Social Media Campaigns

Strategic content creation and community engagement. Driving brand growth through data-driven storytelling and visual impact.

SOW Taiwan Volunteer Commission: Introduction to Daan Park

International Park Promotion

A two-part video series introducing Daan Park (大安森林公園) to people who want to visit Taiwan. I directed, produced, and edited both films, with my dad handling the short film's cinematography, my cousin assisting with the interview with Mr. Yongxing, and extra B-roll provided by my aunt, Lillian, alongside Nico (老鷹) and other SOW Taiwan volunteers. The promotion aimed to raise awareness among Taiwanese citizens and potential foreign travelers about Daan Park, highlighting its abundant natural resources and easy accessibility.

Special thanks to Mom, Dad, Cousin Andy, Aunt Lillian, Mr. Yongxing, and SOW Taiwan. Written, directed, and produced by Joshua Tu. Interview help from Andy Chen. B-roll footage and photos taken/sourced by Joshua Tu, Lillian Sung, Nico & SOW Taiwan. Music from the YouTube Audio Library.

Forever & Ever Release: "ow my ears" for Praenuntiae Mortis, Vol. 2

Music Release Campaign

A collaborative promotional campaign for the release of "ow my ears", a track in Forever & Ever's "Praenuntiae Mortis, Vol. 2" compilation. I directed, produced, and edited the first post by going over the process of creating a custom cover art for the track. The latter two posts were part of the broader label campaign.

Custom cover art video directed, produced, and edited by Joshua Tu. Teaser trailer and out now video provided by AKIRA KHAN.

MiSU SAAC: 2024 & 2025 Athletic Dance Battle Campaigns

Engagement & Event Promotion

I produced Instagram and Twitter content for MiSU SAAC's 2024 and 2025 Athletic Dance Battles. The first videos are the announcement with a short recap of the previous year's event, while the second is a highlight reel for the current event.

The 2024 campaign resulted in a 92.5% increase in audience engagement, achieving a 300% increase in likes and a 600% surge in views, dramatically outperforming 2023's dance battle campaign viewers.

Visual graphic and other assets provided by MiSU SAAC. Video recorded and edited by Joshua Tu.